Leading tyre brand CEAT has unveiled a new series of radial tyres in Sri Lanka following an investment of Rs 350 million to further upgrade the quality of a product category that had already captured a dominant 33 per cent share of the market. The improvements, achieved with the installation of new state-of-the-art machinery and the use of new compounds with advanced polymers and new tread patterns, translate to lower tyre noise and vibration and better handling with shorter braking times, the Company said. The upgraded tyres have been independently tested and assigned an NVH (Noise, Vibration, Harshness) Index score of 7.5, certifying they are on par with two of the world’s top radial tyre brands that are household names, leading tyre dealers were told at a launch event in Colombo.
“This investment in product improvement is a demonstration of our commitment to our brand slogan – Never Stop Moving – and to the passenger car and SUV category where comfort and safety are key parameters,” CEAT Kelani Holdings Managing Director Ravi Dadlani said. “Our radial tyres are already the highest-selling brand on the market, but we are not content to rest on our laurels. At CEAT, product improvement is an on-going process and never stops.”
CEAT Kelani has initially launched 11 popular sizes of passenger car radials tyres in the NVH improved series, and plans to extend the process to many more sizes in the future, Mr Dadlani said. The sizes in which the new tyres are currently available are 145/80 R12, 155/65 R13, 155/80 R12, 165/80 R13, 185/65 R14, 205/55 R16, 205/60 R16, 185/70 R14, 195/65 R15, 175/65 R15 and 185/60 R15.
The key performance parameters that were identified for improvement when setting out on this project were reduction of tyre noise when driving, reduction of vibration emanating from the tyre resulting in an even more comfortable driving experience, and the improvement of steering response of vehicles through tyre flexibility, contributing towards shorter braking distance, tyre stability on sudden braking, and improved grip on roads.